HOW TO BE PART OF THIS SERIES OF EVENTS:
Shoot us an email by clicking here - and we will register you and send you the zoom link.
Throughout the year, the club itself will develop and introduce its own product in order to provide hands-on real-life experience to its membership on how to develop and launch a consumer product.
Meeting monthly as it has done in the past, the club will both develop, and introduce a new product. This product will act as a real-world example from which participants will be exposed to and learn the processes of bringing a product to market. Included is exposure to the details, tasks, and activities that need to be addressed to accomplish the launch.
The program will follow a selected new product from initial phases all the way through introducing the product into reseller channels and to do so in an accelerated fashion.
The goal at the end of 2022 is to have several months of market exposure underway, that the club members can follow and use as an example as they may parallel development of their own inventions.
Attendees will be encouraged to come up with their own idea that they can mirror the activities of the Club's product development. Members can parallel path their development based upon learnings gleaned from our monthly presentations.
HOW TO BE PART OF THIS SERIES OF EVENTS: Shoot us an email by clicking here - and we will register you and send you the zoom link.
The agenda for the January meeting is the following:
- Review/Recap of 2022 New Product Launch Program
- Mission and Purpose of the Project
- Selection Process of the Product
- Product Selection Criteria
- Club's Contribution
- Announcement of the Product
- Product Market Plan
The Product Market Plan will be the centerpiece of the meeting and will be the foundation to which the overall product will be managed throughout the year. Using the Product Plan and its associated checklist and action items under the framework of the 5P's of marketing, the club members will collectively drive product advancement and eventually establish retail sales channel exposure.
Attendees will learn how important and useful a Product Market Plan is when considering and introducing a new product. Furthermore, attendees will get exposed to the details and content of the planning that correlates with a visible and easy-to-understand product as the club introduces the product in Q4 of 2022.
When: January 19, 2022 6:00 PM ZOOM MEETING - NOT IN-PERSON
Meeting Facilitator: Jahn Stopperan
Meeting Title: Kick Off of 2022 Inventors School - Bringing a New Product to Market. Establishing the Product Plan, Selection of the Product, and Strategy Determination
Location: ZOOM Call.
HOW TO BE PART OF THIS SERIES OF EVENTS: Shoot us an email by clicking here - and we will register you and send you the zoom link.
Length: 90 minutes
Cost: January Kick Off Meeting is FREE. Typical monthly meetings are $15.00 (guests) or free for members $80.00 annual fee)